Bloom celebrates the only tangible beauty we possess: the beauty of the present.

When personality and beauty are combined, an endless number of possibilities are created to represent women in their many facets.
Just like nature, which is extraordinarily perfect when considered as a whole.

In this collection the updo is the protagonist of personal uniqueness: so romantic and feminine, it lights up the eyes and uncovers our true essence.

The strength of the shades of the earth and the light of the sun in the hair ignite the harmony of colours.

The wet look is the emblem of innate beauty. Shades become imperceptible and styling is the symbol of feminine naturalness.