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The third release of
BEAUTY INSIGHT is here!

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milk_shake® is natural beauty.

WE ARE DELIGHTED
TO PRESENT URBANA

Joyful, free and wandering – that’s the spirit of URBANA, the new milk shake® inspirational gallery.

Explore images of an adventure oozing excitement through every look, glossy textures, vivid and bright colours, soft and elegant haircuts. If you wish to turn things around and you love trends, if simplicity is part of you, milk_shake® encourages you to get lost in a nonchalant beauty that embraces life, no matter where you are in the world.

Wandering among languages
URBANA draws inspiration from a free, globe-trotting and confident lifestyle, expressing itself in cities. We collected some books and films to whet your appetite about how this lifestyle developed and spread. Dive into this universe and set sail following this map to discover a world of freedom, wide-open spaces and imagination.

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The colour is applied in small blocks and spreads naturally, in synergy with curly hair texture: lightened areas, achieved with a gentle method, create rays of natural light.

Free texture, defined and radiant curly hair!

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An underlying theme in Urbana’s world of colour, the ‘right edgy’, is interpreted through a new method of colour blocking in the hair.

This technique is back in trend these days and has been reinterpreted and made more accessible through the fresh and light taste of milk_shake.

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Training is
the secret to success.

Join the milk_shake® professional world and discover our education program.