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The new haircare line harnesses the nourishing power of milk and fruit vitamins.

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Get ready to be amazed: experience a soothing scalp and hair routine for instant softness, increased strength and a radiant shine that gets better every day.

Three signature products, delivering strength and vitality.

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incredible milk 12 effects

leave-in for all hair types

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incredible oil

illuminating and protective oil

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incredible serum

fortifying serum

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The core of the range is milk_shake® incredible, the nourishing balance given by a harmonious blend of milk and fruit:

proteine latte

Milk proteins

Deeply condition and revitalise the hair

vitamine frutta

Fruit vitamins

Provide antioxidant power and a brightening effect,making them beneficial for treating dull and damaged hair.