The line for hair lengths that counteracts frizz effect in different types of hair, for long, silky hair.
Frizz is an issue that regards different hair types: straight, wavy, curly, fine or coarse. We have created a complete range of products with specific hair routines to cater for each hair type.
Hair routine for fine hair
smooth & care shampoo – with wheat germ oil
An anti-frizz shampoo that gives manageability
smooth & care lotion – with rice water extract
Liquid mask for frizzy hair
smooth & care leave-in spray – with cotton seed oil
Instant anti-frizz effect spray
simply zen waterfull
To create a positive impact on both people and the planet, we have launched a new campaign that is solely focused on water and aims to achieve two key objectives:
_ Encouraging people to use water efficiently and avoid wastage
_ Providing access to clean water to communities that currently do not have it
The main focus of the project is our smooth & care lotion | with its ultra-light formula and innovative rinsing technology, it facilitates water conservation by allowing you to save up to 0.5 litres with each use.
We have decided to solidify our waterfull campaign further by partnering with WAMI, an Italian B-corp established in 2016. Their mission is to create a planet where everyone has equitable and sustainable access to drinking water.
Hair routine for coarse hair
smooth & care shampoo – with wheat germ oil
An anti-frizz shampoo that gives manageability
smooth & care conditioner – with Provitamin B5
Smoothing conditioner for soft, weightless hair
smooth & care leave-in oil – with avocado oil
A silky oil for visibly healthy, shiny hair
The active ingredients enhance the natural beauty of the hair, leaving it soft and silky
Camellia oil
With shine-enhancing and strengthening properties for the hair fibre.
Organic rice water
Increases elasticity and reduces surface friction.
Cotton seed oil
Renowned for its protective properties that prevent breakage, but also for its easy absorption.
Avocado oil
Helps to revive dull hair with a silky texture that nourishes hair without making it greasy.
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